With the increased reliance on the internet today, startups must realize content marketing benefits for business growth. In the past, customers would have considered buying a product without having much information about it. Today, however, people have become more rational when it comes to purchasing a product. They need brands that will make meaningful differences- products or services that can help them solve problems. Businesses that intend to meet such needs can do so through content marketing.
Content marketing is a practical and effective way of attracting customers to a business. In case, you are afraid to try it out, you might find this discussion about the amazing benefits of content marketing convincing.
The significance of content marketing
- Content marketing increases the visibility of your brand
As mentioned earlier, people search for information about everything and anything on the internet. Therefore, if you have keyword-optimized posts in your blog, customers are likely to come across them. Relevant and useful information will make them visit your website and get to discover more about the brand. If your blog posts are informative and educative, they are likely to share the information on several online platforms. Through this sharing, many people will discover about your brand and some will want to try it out.
- Standing out as an expert in the field
Note that even though customers want quality brands, they also need to know how a product or service improves their lives. When you provide educative and enlightening information regularly, you appear as talented and an expert in your sector. Consequently, readers become loyal customers in the long run because they create trust with the brand.
Here is an example: Let’s say you are a fitness trainer. You should provide information about the benefits of various exercises, how they should be articulated and the best practices to keep fit among other tips. By doing this, customers will view that you have a lot of knowledge in this area and they can trust you to guide them in their fitness journey.
- Content marketing initiates customers’ interest in the brand
Did you know that through content marketing, you can cause a person to buy a product or service? Your content acts as a guide when they are making a decision to buy a commodity. It also convinces them that your brand would be most suitable to meet their needs, now that you stand out as an expert.
Before a buyer settles on a particular brand, they first become aware about it, they then consider it and finally make a decision to buy it.
Here is a good example of how this happens: Penny discovers that she needs to lose weight. She goes to the internet and searches weight loss tips. Penny comes across your article, “How to lose weight”. She reads the blog post and finds it enlightening. She starts hoping to learn more about losing weight and scrolls through other weight loss blog posts in your website. She even watches the videos whereby you show the various exercises for weight loss.
Slowly, she creates trust with your brand. She starts evaluating whether she will practice the tips on her own or she should consult you. She subscribes to your mailing list and the information you send her makes her drawn more to your brand. Eventually, she sees it fit to seek your fitness training services and becomes your loyal customer. Initially, she was looking for tips on how to lose weight. But because you have proven to be an expert in the area, she becomes your loyal customer. It is through content marketing that Penny discovered your company. How amazing is that?
- Content marketing fosters effective communication with the audience
People will most likely share information across several online media platforms if it is educative and enlightening. Through the social shares, the audience leaves comments regarding their thoughts or queries about the brand. Such discussions create a basis upon which the company can communicate with the audience. As a marketer, you are able to know what people want. In future, you can use these insights to create more engaging content that will keep them hooked to your website or blog.
- Content marketing filters lousy leads and helps you identify the real buyers
In as much as your blog posts are engaging and informative, not all the readers will buy the product or service. Some of them will want to keep in touch just so they can learn. Others will implement what they learn on their own. However, there are other readers who will want to get the service or product so that they get the benefits indicated in your blog posts. These are the ones you should mainly focus on when creating content- they are the real buyers. With time, you will get to know their needs and you will dedicate more efforts towards satisfying their needs. Doing this enables you to use your time, energy and other marketing resources appropriately.
- Increased visits to your site
It is amazing when readers share your blog posts and provide feedback about the information. This is an indication that you are educating them on issues they did not know about previously. Through the creation of authentic, real, relatable and engaging content, you can increase the traffic on your website through the social shares. With more traffic, your customer base widens and this generates leads.
- Content marketing supports all online marketing strategies
Whether you are using Google Ads, Facebook, Instagram or any other tool to market your brand, content must be included. It might be inform of text or videos. Aligning marketing activities with the different marketing channels can be quite difficult. But, with content creation you are in a position to bind activities and channel and this gives you a comprehensive marketing strategy.
- More sales
Content marketing is not directly used to pitch sales. However, through the production of quality and useful content, you are guaranteed to attract more customers to your business. The best thing about content marketing is that it does not disrupt the audience as they surf online. It is not like ads which they usually block. Instead, great content invites more audience and you can therefore rely on it to increase the sales of your brand.
The benefits of content marketing are huge and can see your business thrive. Any business, regardless of the industry in which it operates, can benefit from content marketing. To reap the benefits listed above, you must be consistent in producing great content. Inform, educate and enlighten people on various issues in your industry. To do this, you must have a content marketing team.