Are you aiming at creating an effective digital campaign- one which will increase leads and conversions to your business? There are many ways to gain an online audience and blogging for business is one of the best. Blogs are the 5th most trusted sources of information online . Research indicates that marketers who blog achieve 67% more leads than those who do not. Blogging might seem to be a quite crowded tool for content marketing. However, as long as you provide valuable and useful information to your readers, you will find this strategy very useful.
Here are the reasons why blogging for business is necessarry
Blogging creates a communication channel
Blogging for business enables you to establish a pathway for customers to reach you easily. Through their feedback in the comment section and your online interaction with them you can identify their needs. You then establish ways of meeting such needs. Always ensure to reply to your readers’ comments to keep the conversation going.
You stand out as an expert in the industry
Readers are not interested in what you sell unless you teach them how to solve a particular problem. When blogging for business, your goal is to address the issues that readers are facing. Consistent blogging makes readers view you as an expert in your area.
For instance, let’s say you are a personal trainer. You notice that several people are complaining about not losing weight even after exercising for long. You could write a blog on the mistakes that they are making and how to avoid them. If you do this often, people will trust you, and some of them will buy your services. This is how you beat the competition in a crowded market.
Increased reliance on blogs
Research indicates that many buyers rely on blogs than advertisements to make purchasing decisions. Bombarding readers with advertisements no longer works to convince them to buy. They need relevant information to determine the best brand. If you want your business blog to be amongst the top that a reader comes across, consistently provide useful information that the readers want. Readers will share valuable information thus increasing awareness about your brand.
Blogging improves SEO
There are several websites on the internet today. To increase the visibility of your business’s website, you must acquire a top ranking on Google. Regular and informative blogging for business allows you to achieve high ranking through backlinks. Research indicates that companies that blog receive 97% more links to their websites than those that do not. Quality links increase the readership of your blog, which enables you to rank highly on search engines.
Additionally, websites that have blogs receive 434% more indexed pages than those that do not contain blogs. Having your web page indexed shows that the content you provide is valuable and your Google ranking increases.
Continuous learning and development
Blogging for business is not all about informing but learning as well. As a business blogger, you must conduct thorough research about your niche. You have to read widely, attend events and make observations. While at it, you discover new knowledge and skills that you can use to develop your business. Combining several ideas enables you to become innovative. As such, blogging opens up new opportunities that increase your thought leadership in the industry.
Blogging for business allows you to network with like-minded people. For instance, if you blog about cars, you are likely to attract car enthusiasts, car manufacturers, and car sellers. Some of these people will want to buy cars from your company. Others will want to create partnerships with you. In the process, you get to learn more about cars and know who to contact in case you need updates and clarifications in this niche.
Earn extra money
Content marketing through blogging allows you to initiate a reader’s interest in your product indirectly. Initially, your goal is to earn money by selling your service or product. With time, however, your blog can become an extra source of income. Once your blog gains followers and is ranked highly on Google, you can start selling products through affiliate marketing and publishing sponsored content. This is a passive way of making money.
Attract the right talent
Did you know that you can attract the right talent to your company through blogging for business? Even though there are few employment opportunities, job seekers do not want to land jobs in any company for the sake of earning income. Most of them are looking to work in organizations which can help them develop their personal and career needs. Through blogging, you expose the culture of the company and the services or products it offers among other aspects. Job seekers who come across your blog and find that their skills match with the job requirements will apply. Eventually, you will land employees who possess the required talent for your business.
Blogging is a cost-effective marketing strategy
Blogging is a less-expensive marketing strategy. If you create a habit of discussing interesting and technical issues in the society, you will capture the attention of the media. You might have heard of best blog awards where top-notch content writers are recognized and awarded. The media is continually seeking excellent bloggers’ opinions and insights on innovative ideas to inform the public. Appearing on mass media for your excellence in business blogging enables you to create awareness about your brand.
The benefits of blogging for business listed above are clear indications that content marketing is a necessity for your business. To achieve these benefits, you must provide content that is valuable and relevant. Readers want to know how to solve real-life issues, and if you can fulfill such needs, you will beat the competition.
In case you do not have a content marketer/ blogger for your business, you might consider hiring an expert. Digital marketing experts enable you to create informative blogs that are tailored to your brand. They also ensure that blogging is done consistently.
Do you need assistance with your business blog? Contact us today and let us help you create a broad online market base.