Are you looking for insights on how to start a side job in Kenya? Well, the nine to fiver grind is becoming tiresome and old especially now that people can actually earn from their talents. If you want to earn extra income, explore your creativity or earn from something that interests you, it is time that you invested in a side hustle.
Many people love the flexibility, money and satisfaction that come with moving from employment to self-employment. However, this journey is not for the fainthearted or people who do not plan. It takes planning, dedication, confidence and street smartness to turn your side hustle into self-employment. Having a side hustle does not mean that you should quit your day job. You need to create a balance between your day job and the side hustle that you want to convert into your million-dollar business in the future.
Below are some insights on how to start a side job in Kenya:
1. Identify your passion and skills
The idea of having a side hustle that actually earns you income is glorified. However, success requires you to identify the area that you are passionate about and the skills that you possess.
Being passionate is not enough. Remember, you could be passionate about something but not have the skills for it. The market today requires a combination of passion and skills. If your skills are not enough, then you need to build them by getting experience before investing in the side hustle.
2. Only invest in an innovative idea
What market need will your side hustle fill in the market?
Do not just start a side job so that you can have one. Great entrepreneurs identify gaps in the market and develop strategies to fill them. This is where innovation comes in.
You establish a unique service or product that brings convenience and improves the lives of people in a better way than other products in the market. If your side hustle is not unique, you will be setting yourself up for failure.
3. Confirm if there is the market for your product or service
You could be having the best idea for your side hustle but will people need it?
With the aim of achieving success in business, some people tend to overthink. Your idea could be incredible but you could be creating a solution for a problem that does not exist. This can make your service or product seem irrelevant to the market and people will not buy it.
If you want to ensure that your idea is actually needed in the market, conduct a study. Ask your potential clients if they can buy the brand and how much they are willing to pay.
4. Do not quit your day job
You should use your day job to build your side hustle.
Remember, these million-dollar businesses were not built in a day. Your side hustle could seem very promising but this is not reason enough to quit you nine to five job. What you need to do is create a balance between your full-time job and your side hustle. Do not neglect work duties in the name of building your business. If you get fired, you might lack resources, such as capital, that are required to build the side hustle.
Also, while at work, learn how the managers run the functions of planning, controlling, coordinating and organizing work and employees. Such knowledge will come in handy when running your side hustle.
You might not have all the skills required to start your side hustle.
You need to outsource some services from experts in the field. If, for instance, you need a mobile application or a website and you cannot create it, ask a programmer to do it.
Do not fail to start your side hustle because you lack certain skills.
6. Gather as much feedback as possible
Remember, you want to create a side hustle that actually meets market demands and one that you will financially depend on eventually.
Ensure to constantly seek honest opinions on the ideas and the progress that you are making. Obviously, not all people will have interest in your brand or know how to advise you. Therefore, only consult reliable entrepreneurs, mentors or close friends who have vast knowledge about self-employment.
Use the feedback to eliminate the weaknesses and build on the strengths of your side hustle.
7. Market your side hustle
One of the mistakes that self-employed wannabes make is to assume that they should only market their side hustles after they have been fully established.
Marketing should start immediately after you have started implementing the ideas of your side hustle. It does not necessarily have to cost you money. Talk to your family, friends and the public about it during your conversations. At your day job, inform your colleagues about your side hustle. By doing this, you will end up creating awareness of your business and attracting potential customers.
8. Get a mentor
To achieve success in your side hustle, consider having a mentor.
Choose a mentor who has knowledge and skills in the field. A great mentor can be a source of inspiration. They can also help you correct weaknesses, identify opportunities and eventually grow.
Even though you have the skills to build the side hustle, you need someone to keep you in check.
9. Have an exit plan
Once you have created a considerable customer base and you can rely on the side hustle, you can now quit your day job.
Remember, you require a plan. Before quitting your day job, determine if you can raise the expected income, whether you have identified the potential clients and every other aspect of the business. Are you also ready to face the challenges associated with self-employment?
These tips on how to start a side job in Kenya are very useful if implemented in the right way. Being self-employed is among the most significant goals for many people. It comes with flexibility and job satisfaction that cannot be achieved while employed. It is difficult to build a business but it is worth it. All you have to do is plan properly, learn about the market and implement the tips above.